28 June, 2018
Campaign

We are proud to present to you the official campaign of our first drop!

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A counter movement challenging the established surf culture lies at the very core of Europe’s latest surf label New Amsterdam Surf Association.

Amsterdam based founder and former professional windsurfer Paul Zeper (28) first learned how to windsurf at the age of 14 under typical Dutch weather conditions. Unlike the tropical settings usually associated with surfing, Paul and his surf crew are used to mostly dealing with brown waters, muddy coastlines, cold water temperatures and lots of wind, but it will never withhold them from practicing the sport they love most. To the contrary, they like the way these conditions leave room for only those who are truly passionate about surfing, no matter the circumstances.

While learning to become a graphic designer, Paul organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam Surf Association was born, now resulting in its very first collection drop consisting of a range of branded tees and longsleeves that represent a counter movement within the established surf culture. This shows in rigid colour ways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.

Paul Zeper: “New Amsterdam Surf Association represents a certain vibe, it’s for those who don’t require the perfect wave or ideal conditions. It’s for those who like to be challenged.”

Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.