New Amsterdam Surf Association - S/S19 DROP 1 CAMPAIGN SHOOT

02 May, 2019

New amsterdam surf association s/s19 drop1

We are stoked to share the new New Amsterdam Surf Association campaign with you!

New Amsterdam Surf Association is a new school surf brand from Amsterdam. Other surf brands always showed us perfect waves, warm weather, blue water and palm trees. For those that know Europe, we don’t really have that here. Surfing at Wijk aan Zee and Maasvlakte in the Netherlands got us familiar with heavy industry in the background and brown cold water. From here the brand was born. A city driven surf brand that focusses on Euro surf weather and life in Amsterdam.

For this collection we also took it to Portugal, where everything is produced. Next to new logo items we also introduced a full micro polar fleece suit and some graphic items. The photoshoot is done at our local surf spot Wijk aan Zee and with our surf team: Mees Koch (dutch youth champion), Senne Roeper, Lars Jalving, Joey van Holland, Dexter Dirkmaat and Paul Zeper (founder of New Amsterdam Surf Association and former professional windsurfer).

The collection is now available!

Credits:
Photography: Paul Zeper / Tristan Fopma
Models / surfers / team: Mees Koch, Senne Roeper, Jaas Roeper, Lars Jalving, Joey van Holland, Dexter Dirkmaat and Paul Zeper

Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.

Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.

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