06 February, 2019
Why so neon?

When starting New Amsterdam Surf Association we had 2 guidelines. Industrial, because when looking from the water back to the beach, all we see is industry. And a link to surfing! Something that is typical for surfing. For us and everybody else, surfing has always been a colourful sport. Bright blue water, palmtrees and neon colours. Back in the 90s everything was neon, but even nowadays you still see a lot of neon coming back in details. Well, we claimed the yellow version!

We don't use the colour as it apparently became/becomes a huge trend now, but because it is part of where we come from. It is our bright light during 90% of dark day, rainy, windy surfing days.

 

We didn't want to overdue it like the 90s. We still live a grey surf life and nothing like you see in the magazines. We if you don't have pipeline in your back yard there is other things you need to do to stand out!

Recent articles

Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.