19 November, 2019
2019 campaign

For our 3rd drop and brand identity in general we wanted to show you what we are about. Why the graphics are so industrial, why we use a lot of black n white...etc. Niels Jalving took on the job to direct our new campaign video with the result right here!

Credits: Directed and edited by Niels Jalving

Shot by Niels Jalving & Paul Zeper

Models: Mees Koch, Senne Roeper, Kay van der Valk, Rachella Groen

Music: Zohar

Recent articles

Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.