19 November, 2019
2019 campaign

For our 3rd drop and brand identity in general we wanted to show you what we are about. Why the graphics are so industrial, why we use a lot of black n white...etc. Niels Jalving took on the job to direct our new campaign video with the result right here!

Credits: Directed and edited by Niels Jalving

Shot by Niels Jalving & Paul Zeper

Models: Mees Koch, Senne Roeper, Kay van der Valk, Rachella Groen

Music: Zohar

Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.
Nasa at paris fashion week
Impressions of New Amsterdam Surf Association at Paris Fashion Week.
Ss22 - wildlife by richard sahetapy
As a brand inspired by surfing a question we are commonly asked is: “Are you not afraid of sharks?”