19 November, 2019
2019 campaign

For our 3rd drop and brand identity in general we wanted to show you what we are about. Why the graphics are so industrial, why we use a lot of black n white...etc. Niels Jalving took on the job to direct our new campaign video with the result right here!

Credits: Directed and edited by Niels Jalving

Shot by Niels Jalving & Paul Zeper

Models: Mees Koch, Senne Roeper, Kay van der Valk, Rachella Groen

Music: Zohar

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
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Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.