22 April, 2024
Store event 5th of april

On the 5th of April, a sunny Friday afternoon, we invited all or New Amsterdam friends and family over to our flagship store located in the city center of Amsterdam.

The special occasion was the launch of our new Spring/Summer 2024 Collection called  “The Tourist”.

Celebrating this evening with our community consisting out of a close group of like minded people. While friends Sebonsa, Uiltje brewery and FRITZ,  took care of cold drinks, warm food and snacks. 

As the sun was out and the temperature mild, the atmosphere of the evening was lovely. People enjoying the easy company and relaxed vibes.

All in all we would say:

“The perfect day to celebrate the launch of our collection!”














@laurensvb1 @paul_zeper @michielvanmaaren @timtimclub @louisabrink @caribbeanbeauty @koch.linus @passiansmit @uiltjebrewing.co @sebonsa.ams @eternal_joe @tieshotfield @benjaminaerts_ @borislutters  @isaiahjo1 @katjangkay @alexjaspers72 @jaasroeper




Store event 5th of april
Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.