Journal

Amber is a social butterfly with a passion for traveling and made to be surrounded by nature. She fell in love with waves and everything related to surfing. It gives her the stokeness feeling that all...

 "New Amsterdam Surf Association was born out of a  need for exposing a hidden reality . Most surf brands are portraying surfing as a blue water, perfect waves, bikini babes on the tropic beach ...

“Black Saturday refers, in France, to the day of the year when road traffic is most dense due to the many departures on holiday. (Traffic problems are exacerbated by France's extreme centralisation,...

After a warm and waveless summer the sun sets. Finally it’s that time of the year again. The cold, stormy days! The sun makes place for stormy dark clouds and we cure our burn marks with aloe vera.

For the New Amsterdam Surf Association AW20 campaign we highlighted a part from our collection concept. One particular thing stands out while road tripping through Europe. The Holstein cow.