Journal

AW24 Campaign "It's a good day". Our new collection is about to launch and here are some interesting insides about the concept, design choices and the essence of the new AW24 line.

LOOKING BACK ON OUR CELEBRATION OF THE SS24 LAUNCH

Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we ...

The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity...