Journal

Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.

Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.

For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.

Impressions of New Amsterdam Surf Association at Paris Fashion Week.

As a brand inspired by surfing a question we are commonly asked is: “Are you not afraid of sharks?”