07 October, 2020
A holstein tribute - aw20 campaign

 

 

For many surfers, their trips take them over asphalt roads, along construction sites and factories. NewAms knows the drill, and is the first to acknowledge, embrace and embody this, by giving this surf-reality, a reality in apparel as well. 

Next to factories, gas stations and so on, the surroundings on trips, are alternated with wide and flat meadows. Usually filled with cows. Usually the infamous Holstein Cow. 

There is little choice in all of this. You do have a choice though in embracing the things that you come across. Within its next collection and campaign “Road Trip”, NewAms is doing so: an ode to the road and its surroundings. Symbolised by embracing the Holstein Cow. 

For the New Amsterdam Surf Association AW20 campaign we highlighted a part from our collection concept, the things we see while road tripping through Europe. One particular thing stands out. The Holstein cow! The Holstein has its origin in the Netherlands like our brand and this particular cow is now seen almost world wide. The campaign shows the start of our trip and the first break we take along the road.

Credits:

Production: Trip to the Moon Films

Edit: Niels Jalving

Styling: Senne Roeper

Models: Tisja Janssen, Joey van Holland, Jaas Roeper, Yalda Bagher

Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.