25 August, 2019
After surf

It’s summer twilight and the wind creating our waves abandoned the shore once the last sunbeams hit the sand. 

Taking us back to our base, drained of our energy but filled with joyful restlessness. We departure from the beach and head for the ‘after surf’.

This serie illustrates the surfers aftermath, surpassing the activity itself and focussing on the surrounding culture. Let- ting a wave of energy float us towards the entrance of our tents. Dressed in easy fleece tracks, neon and swim shorts, we ride our bikes surpassing coloured vans and campers. Leaning into our folding chairs, accompanied by the team, all carrying an ice cold beer in their right hand while wildly moving the other to the sound of laughter.

The reason we chose to elaborate with the boys detached from their planks and wetsuits is because comradery is what makes their team winning. Aiming to shine a light on what New Amsterdam Surf Association really is, even without beach and shells. A brand that’s build on friendship that thrives because of a shared passion but outruns the waves. 

 

Credits:

Creative direction: Annenbritt ( Anne Bakker & Britta Flinterman)

Photography: Florine Helmus

Team: Mees Koch, Paul Zeper, Senne Roeper, Lars Jalving, Niels Jalving, Ties Heetvelt, Ruben Zonneveld, Joey van Holland

Reflections of amsterdam - nina
For this episode we had the honour to capture and chat with five inspiring women telling us their experience within surfing. We linked up with surfers and creatives Nina Moerdijk and Patrick Rietvelt to lead and photograph the first editions. 

Fourth up is: Nina
Storms
Local storm session with Senne, Jaas and Joey. Shot by Tristan.
Summer'21 abundance lookbook
“Abundance”. Our theme for our third drop and part of the SS21-Black Saturday collection.