14 August, 2020
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”. Growing up as a surfer in Amsterdam you are always used to travel around to get to the water. From traveling with the train to our local beach up to travelling to France or the UK we always need to hit the road. For this collection we looked at details that we see along the way. The Holstein cow plays center stage as this cow is well represented through almost every single country in Europe.
 
For this collection we added more styles to the line-up like cardigans, puffer jackets and a fully taped technical rain coat. This all next to our main graphic drive core. 
 
As always we did our campaign with only our surf team (no models) and was shot by Tristan Fopma. Shop the collection HERE.

 

Reflections of amsterdam - sacha
For this episode we had the honour to capture and chat with five inspiring women telling us their experience within surfing. We linked up with surfers and creatives Nina Moerdijk and Patrick Rietvelt to lead and photograph the first editions. Third up is: Sacha
Spring'21 - enroute
For our second drop spring’21 Enroute collection, we continue with the experience of being on the road to our final holiday destination. We experience packed line ups and traffic jams when being on the road.  The collections is full of graphics of this on the road experiences from a road service logo to a disney land paris graphic design. 
Reflections of amsterdam - amber
Amber is a social butterfly with a passion for traveling and made to be surrounded by nature. She fell in love with waves and everything related to surfing. It gives her the stokeness feeling that all surfers can relate to. She is here to tell us about her surfing journey, experience and vision.