14 August, 2020
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”. Growing up as a surfer in Amsterdam you are always used to travel around to get to the water. From traveling with the train to our local beach up to travelling to France or the UK we always need to hit the road. For this collection we looked at details that we see along the way. The Holstein cow plays center stage as this cow is well represented through almost every single country in Europe.
 
For this collection we added more styles to the line-up like cardigans, puffer jackets and a fully taped technical rain coat. This all next to our main graphic drive core. 
 
As always we did our campaign with only our surf team (no models) and was shot by Tristan Fopma. Shop the collection HERE.

 

A holstein tribute - aw20 campaign
For the New Amsterdam Surf Association AW20 campaign we highlighted a part from our collection concept. One particular thing stands out while road tripping through Europe. The Holstein cow.
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”.
The art of social distancing - nadia nikkels by tristan fopma
This series is based around women who are stuck at home, quarantined. They want to get out but they can’t. Lonely and bored, it drives them a little crazy.