14 August, 2020
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”. Growing up as a surfer in Amsterdam you are always used to travel around to get to the water. From traveling with the train to our local beach up to travelling to France or the UK we always need to hit the road. For this collection we looked at details that we see along the way. The Holstein cow plays center stage as this cow is well represented through almost every single country in Europe.
 
For this collection we added more styles to the line-up like cardigans, puffer jackets and a fully taped technical rain coat. This all next to our main graphic drive core. 
 
As always we did our campaign with only our surf team (no models) and was shot by Tristan Fopma. Shop the collection HERE.

 

Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.
Nasa at paris fashion week
Impressions of New Amsterdam Surf Association at Paris Fashion Week.
Ss22 - wildlife by richard sahetapy
As a brand inspired by surfing a question we are commonly asked is: “Are you not afraid of sharks?”