14 August, 2020
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”. Growing up as a surfer in Amsterdam you are always used to travel around to get to the water. From traveling with the train to our local beach up to travelling to France or the UK we always need to hit the road. For this collection we looked at details that we see along the way. The Holstein cow plays center stage as this cow is well represented through almost every single country in Europe.
 
For this collection we added more styles to the line-up like cardigans, puffer jackets and a fully taped technical rain coat. This all next to our main graphic drive core. 
 
As always we did our campaign with only our surf team (no models) and was shot by Tristan Fopma. Shop the collection HERE.

 

Ss23 - a sea of steel campaign
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
New amsterdam x rijksmuseum
A collaboration between New Amsterdam Surf Association and the Rijksmuseum in honour of their new Vermeer exhibition. The biggest Vermeer exhibition to date.
Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.