14 August, 2020
Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”. Growing up as a surfer in Amsterdam you are always used to travel around to get to the water. From traveling with the train to our local beach up to travelling to France or the UK we always need to hit the road. For this collection we looked at details that we see along the way. The Holstein cow plays center stage as this cow is well represented through almost every single country in Europe.
 
For this collection we added more styles to the line-up like cardigans, puffer jackets and a fully taped technical rain coat. This all next to our main graphic drive core. 
 
As always we did our campaign with only our surf team (no models) and was shot by Tristan Fopma. Shop the collection HERE.

 

Store event 5th of april
LOOKING BACK ON OUR CELEBRATION OF THE SS24 LAUNCH
Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.