19 July, 2021
Aw'21 preview

AW21 - Bad Habits collection

“Amsterdam is often seen as the original city of sin. A place where everything is allowed and none of the vices stay untouched.”

The AW21 collection concept takes its inspiration from stereotypical views on the city of Amsterdam. Especially people from other countries see Amsterdam as a place where everything is allowed. Before Corona it was very common to see people testing their party and substance abuse boundaries.

The view on this phenomenon as an Amsterdam local is the base for the AW21 collection. From the original human sin of the forbidden fruit up to the aftermath of a day and night in the city of Amsterdam.

 

 

Credits:

Photography: Tristan Fopma

Styling: Senne Roeper

Models / Team: Tisja Janssen / Marc Vollebregt / Nikita Sugiyanti / Jaas Roeper / Richard Sahetapy / Paul Zeper

Aw'21 preview
“Amsterdam is often seen as the original city of sin. A place where everything is allowed and none of the vices stay untouched.”
Ss'21 - editorial by sophie van hasselt
This shoot took place at one of the teams main surf spots. Right next to one of the biggest steel factories in Europe, two of our surf team members showcase our Black Saturday collection.
Behind the brand: richard sahetapy
Meet the people behind the brand.