04 August, 2022
Aw22 - thewind campaign video

For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.


In our new campaign video we look at Butes in the midst of a warm, windless and waveless summer. The endlessness of this summer forces him to take matters into his own hands. He decides to take the road to the god of the North wind, Boreas.


Starring: Mees Koch / Tarikh Janssen / Paul Zeper

Director: Kay Van Der Valk

Creative Director: Jaas Roeper

D.O.P: Yannick de Jager / Off The Richter

AC: Patrick Rietvelt

Gaffer: Thijs Besteman

Sound recordist: Chris Meijning

Productie: Laurie Limburg

AD: Daniel van Gurp

PA:Merel van Kesteren

Styling: Senne Roeper

Art assistant: Florian Trappel

Editors: Kay Van der Valk en Jaas Roeper

Sounddesign & Componist: Vincent Paolo

VFX & Colorist: Jan Maarten De Wit


Thanks to: Aron Niesen Het Licht Off the Richter

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The new AW23 campaign shot on the beach in Biarritz with the surf team.
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Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.