10 May, 2021
Behind the brand: richard sahetapy

Richard – Store Manager

 

  1. Who are you? (name, age, etc.) Describe yourself in three words?

My name is Richard aka Puursappie. Describe myself in three words: Helpful, Positive and Loyal

 

  1. What is your passion?

Photography.

 

 

  1. What do you do at New Amsterdam Surf Association?

Right now, I’m the manager of the flag ship store.

 

  1. What draws you to the brand?

The whole story, the clothing but especially the people behind the brand.

 

  1. In what way are you and New Amsterdam Surf Association a perfect fit?

My body fits perfectly in their clothing ;)

 

  1. What is your definition of surfing? 

If you do something, give everything. And do not quit, keep going. 

 

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.