26 August, 2021
Behind the brand: tisja janssen

Tisja – PR / Marketing

 

  1. Who are you? (name, age, etc.) Describe yourself in three words?

My Name is Tisja Janssen, 25 years old. I would describe myself as expressive, passionate and caring.

 

  1. What is your passion?

Visuals .

 

 

  1. What do you do at New Amsterdam Surf Association?

I am responsible for all PR and some marketing activities.

 

  1. What draws you to the brand?

The Realness and the fun of the brand, the pure and ambitious people behind the brand.

 

 

  1. In what way are you and New Amsterdam Surf Association a perfect fit?

New Amsterdan Surf has a do it yourself mentality, just like me.

 

  1. What is your definition of surfing? 

Being one with a wave as being one with nature. Flowing and letting go. 

 

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.