28 June, 2018
Campaign

We are proud to present to you the official campaign of our first drop!

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A counter movement challenging the established surf culture lies at the very core of Europe’s latest surf label New Amsterdam Surf Association.

Amsterdam based founder and former professional windsurfer Paul Zeper (28) first learned how to windsurf at the age of 14 under typical Dutch weather conditions. Unlike the tropical settings usually associated with surfing, Paul and his surf crew are used to mostly dealing with brown waters, muddy coastlines, cold water temperatures and lots of wind, but it will never withhold them from practicing the sport they love most. To the contrary, they like the way these conditions leave room for only those who are truly passionate about surfing, no matter the circumstances.

While learning to become a graphic designer, Paul organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam Surf Association was born, now resulting in its very first collection drop consisting of a range of branded tees and longsleeves that represent a counter movement within the established surf culture. This shows in rigid colour ways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.

Paul Zeper: “New Amsterdam Surf Association represents a certain vibe, it’s for those who don’t require the perfect wave or ideal conditions. It’s for those who like to be challenged.”

Galicië amor
Ruben Zonneveld on a recent trip to Galicië
2019 campaign
For our 3rd drop and brand identity in general we wanted to show you what we are about. Why the graphics are so industrial, why we use a lot of black n white...etc. Niels Jalving took on the job to direct our new campaign video with the result right here!
Lowlands
A little Lowlands recap by Jaas Roeper