01 June, 2022
New amsterdam perspective - paul zeper

For our first edition of New Amsterdam perspective we kick off with founder and designer Paul Zeper. How did he start the brand and what are the thoughts behind it.


Credits: Concept and direction: Kay van der Valk Camera: Kay van der Valk / Niels Jalving.

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.