04 October, 2021
New amsterdam surf association - aw21 badhabits campaign


Amsterdam Surf Association - AW21 BadHabits collection

“Amsterdam is often seen as the original city of sin. A place where everything is allowed and none of the vices stay untouched.”

The AW21 collection concept takes its inspiration from stereotypical views on the city of Amsterdam. Especially people from other countries see Amsterdam as a place where everything is allowed. Before Corona it was very common to see people testing their party and substance abuse boundaries.

The view on this phenomenon as an Amsterdam local is the base for the AW21 collection. From the original human sin of the forbidden fruit up to the aftermath of a day and night in the city of Amsterdam.

Campaign shot and edited by: Niels Jalving & Kay van der Valk

Models/Teamriders: Jaas Roeper & Lars Jalving

Music by: Job Sifre / Original audio: https://open.spotify.com/track/00Wez6...

Music Label: Knekelhuis

Licensed by: The collective Studio

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.