21 September, 2018
New amsterdam surf association drop 2. campaign

For our drop 2 we payed tribute to Basque Country. Every summer, Basque country is the playground for a lot of Euro tourists. A rich area with its own kind of people and culture.

We took the team to Cite D’ocean et du Surf. A museum dedicated to ocean and the surf that comes with it.

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.