02 May, 2019
New amsterdam surf association s/s19 drop1

We are stoked to share the new New Amsterdam Surf Association campaign with you!

New Amsterdam Surf Association is a new school surf brand from Amsterdam. Other surf brands always showed us perfect waves, warm weather, blue water and palm trees. For those that know Europe, we don’t really have that here. Surfing at Wijk aan Zee and Maasvlakte in the Netherlands got us familiar with heavy industry in the background and brown cold water. From here the brand was born. A city driven surf brand that focusses on Euro surf weather and life in Amsterdam.

For this collection we also took it to Portugal, where everything is produced. Next to new logo items we also introduced a full micro polar fleece suit and some graphic items. The photoshoot is done at our local surf spot Wijk aan Zee and with our surf team: Mees Koch (dutch youth champion), Senne Roeper, Lars Jalving, Joey van Holland, Dexter Dirkmaat and Paul Zeper (founder of New Amsterdam Surf Association and former professional windsurfer).

The collection is now available!

Credits:
Photography: Paul Zeper / Tristan Fopma
Models / surfers / team: Mees Koch, Senne Roeper, Jaas Roeper, Lars Jalving, Joey van Holland, Dexter Dirkmaat and Paul Zeper

Ss23 - a sea of steel campaign
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
New amsterdam x rijksmuseum
A collaboration between New Amsterdam Surf Association and the Rijksmuseum in honour of their new Vermeer exhibition. The biggest Vermeer exhibition to date.
Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.