30 October, 2019
Pop-up shop event

To celebrate our 2019 drop 3, we welcome you once more at the opening of our pop-up shop in Amsterdam!

On the 1st of Nov from 18:00-21:00, we invite you for free drinks to get wavey with us over the new clothing collection.

We will be open every day until the 10th of Nov. Daily planning will be announced soon!

 

More info on our facebook event page HERE

 

Reflections of amsterdam - helena
 "New Amsterdam Surf Association was born out of a  need for exposing a hidden reality . Most surf brands are portraying surfing as a blue water, perfect waves, bikini babes on the tropic beach lifestyle”, Something that we in Amsterdam experience differently.

Part of that constructed image , which is mostly portrayed through marketing and advertisements, is the lack of inclusivity in surf. 

The mainstream image does not reflect the reality. We of New Amsterdam want to create visibility for all surfers.

So that’s why we are presenting to you our new ongoing concept ‘’Reflection of Amsterdam’’ where we will show the real reflection of our society all year around.

For this episode we had the honour to capture and chat with five inspiring woman telling us their experience within surfing. First up is: Helena. 
Pre'21 - domino
“Black Saturday refers, in France, to the day of the year when road traffic is most dense due to the many departures on holiday. (Traffic problems are exacerbated by France's extreme centralisation, with Paris being the hub of the entire national highway network.) This Saturday is usually at the end of July.”
After sun
After a warm and waveless summer the sun sets. Finally it’s that time of the year again. The cold, stormy days! The sun makes place for stormy dark clouds and we cure our burn marks with aloe vera.