For the New Amsterdam Surf Association AW20 campaign we highlighted a part from our collection concept. One particular thing stands out while road tripping through Europe. The Holstein cow.

We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”.

This series is based around women who are stuck at home, quarantined. They want to get out but they can’t. Lonely and bored, it drives them a little crazy.