15 June, 2021
Ss'21 - editorial by sophie van hasselt

This shoot took place at one of the teams main surf spots. Right next to one of the biggest steel factories in Europe, two of our surf team members showcase our Black Saturday collection.

The 'BLACK SATURDAY’ collection. Black Saturday is known for the day that the masses move to the campsites in the south of France. Surfspots, beaches and highways are overcrowded and all prices are twice as high as usual.

This collections is a translation of full beaches, packed line-ups, traffic jams and swarms of people.

Photography by Sophie van Hasselt. Models: Senne Roeper / Ruben Zonneveld 

 

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.