14 February, 2022
Ss22 - the wildlife spotter

As a brand inspired by surfing a question we are commonly asked is: ‘’Are you not afraid of sharks?’’

Well….. Let this collection tell you the story of the eurocity wildlife starting with the wildlife spotter.

Introducing a full spotter camo look including a waterproof parka jacket and a half zip trouser. Perfect for a full day of spotting the Euro WildLife.


Concept / Creative director: Paul Zeper

Film / Edit: Niels Jalving

Models / Team: Tisja Janssen & Senne Roeper

Ss23 - a sea of steel campaign
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
New amsterdam x rijksmuseum
A collaboration between New Amsterdam Surf Association and the Rijksmuseum in honour of their new Vermeer exhibition. The biggest Vermeer exhibition to date.
Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.