23 May, 2023
Ss23 - a sea of steel campaign

Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves. We travel to our spot knowing we’ll arrive at a place that has a view of the steel factory with the tankers passing by through the North Sea canal and the windmill parks on the horizon. A combination of both natural elements and man made industry. A sea of steel.

Video by @rubenzonneveld Starring: @jaasroeper & @lotus_hebbing VFX: @olivierbink Music: @warnvangeest & @sergio_jaz

Recent articles

Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.