30 December, 2022
Ss23 - a sea of steel / teaser


Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.

We travel to our spot knowing we’ll arrive at a place that has a view of the steel factory with the tankers passing by through the North Sea canal and the windmill parks on the horizon.

A combination of both natural elements and man made industry. A sea of steel.


Video by Kay vd Valk

Muha by Eva Copper

Styling by Senne Roeper

Team Jaas Roeper/ Lotus Hebbing / @Mees Koch / Senne Roeper / Philippe Vogelenzang / Berend van Breda

Store event 5th of april
Our team trip to the uk
Let’s take a look at our latest surf team trip to the UK.
For our new collection we took tourism at heart by going to an island that blocks most of our surf swell, the United Kingdom. Here we linked with the team of Orienteer Magazine to travel to the country surf side of Cornwall to surf and shoot the campaign photos.
Ballet x new amsterdam surf association
The new collaboration between the Sydney based BALLET Grip Company and New Amsterdam SURFASSOCIATION.