30 December, 2022
Ss23 - a sea of steel / teaser

 

Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.

We travel to our spot knowing we’ll arrive at a place that has a view of the steel factory with the tankers passing by through the North Sea canal and the windmill parks on the horizon.

A combination of both natural elements and man made industry. A sea of steel.

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Video by Kay vd Valk

Muha by Eva Copper

Styling by Senne Roeper

Team Jaas Roeper/ Lotus Hebbing / @Mees Koch / Senne Roeper / Philippe Vogelenzang / Berend van Breda

Aw22 - thewind campaign shoot
Waves are most commonly caused by wind. Wind-driven waves, or surface waves, are created by the friction between wind and surface water.
Ss23 - a sea of steel / teaser
Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves.
Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.