06 February, 2019
Why so neon?

When starting New Amsterdam Surf Association we had 2 guidelines. Industrial, because when looking from the water back to the beach, all we see is industry. And a link to surfing! Something that is typical for surfing. For us and everybody else, surfing has always been a colourful sport. Bright blue water, palmtrees and neon colours. Back in the 90s everything was neon, but even nowadays you still see a lot of neon coming back in details. Well, we claimed the yellow version!

We don't use the colour as it apparently became/becomes a huge trend now, but because it is part of where we come from. It is our bright light during 90% of dark day, rainy, windy surfing days.

 

We didn't want to overdue it like the 90s. We still live a grey surf life and nothing like you see in the magazines. We if you don't have pipeline in your back yard there is other things you need to do to stand out!

New amsterdam in biarritz
Last summer we had the pleasure to co host the release of the new Acid magazine. The first release was in Paris and the second one in Biarritz together with Sunburn store. We also took the opportunity to get our feet wet and shoot a new video in and around the Basque town.
New amsterdam x orienteer x complex minds london party
On the 23rd of November we will host a party together with Orienteer Mapazine and Complex Minds at the Complex minds showroom in London.
Paris summer '23
A weekend during Paris fashion week with the team, shot by Ruben Zonneveld