06 February, 2019
Why so neon?

When starting New Amsterdam Surf Association we had 2 guidelines. Industrial, because when looking from the water back to the beach, all we see is industry. And a link to surfing! Something that is typical for surfing. For us and everybody else, surfing has always been a colourful sport. Bright blue water, palmtrees and neon colours. Back in the 90s everything was neon, but even nowadays you still see a lot of neon coming back in details. Well, we claimed the yellow version!

We don't use the colour as it apparently became/becomes a huge trend now, but because it is part of where we come from. It is our bright light during 90% of dark day, rainy, windy surfing days.

 

We didn't want to overdue it like the 90s. We still live a grey surf life and nothing like you see in the magazines. We if you don't have pipeline in your back yard there is other things you need to do to stand out!

Aw20 - "observations of an euro road trip"
We are proud to announce our new AW20 collection titled "Observations of an Euro road trip”.
The art of social distancing - nadia nikkels by tristan fopma
This series is based around women who are stuck at home, quarantined. They want to get out but they can’t. Lonely and bored, it drives them a little crazy.
The art of social distancing - maartje faber by tristan fopma
This series is based around women who are stuck at home, quarantined. They want to get out but they can’t. Lonely and bored, it drives them a little crazy.