06 February, 2019
Why so neon?

When starting New Amsterdam Surf Association we had 2 guidelines. Industrial, because when looking from the water back to the beach, all we see is industry. And a link to surfing! Something that is typical for surfing. For us and everybody else, surfing has always been a colourful sport. Bright blue water, palmtrees and neon colours. Back in the 90s everything was neon, but even nowadays you still see a lot of neon coming back in details. Well, we claimed the yellow version!

We don't use the colour as it apparently became/becomes a huge trend now, but because it is part of where we come from. It is our bright light during 90% of dark day, rainy, windy surfing days.

 

We didn't want to overdue it like the 90s. We still live a grey surf life and nothing like you see in the magazines. We if you don't have pipeline in your back yard there is other things you need to do to stand out!

Reflections of amsterdam - sacha
For this episode we had the honour to capture and chat with five inspiring women telling us their experience within surfing. We linked up with surfers and creatives Nina Moerdijk and Patrick Rietvelt to lead and photograph the first editions. Third up is: Sacha
Spring'21 - enroute
For our second drop spring’21 Enroute collection, we continue with the experience of being on the road to our final holiday destination. We experience packed line ups and traffic jams when being on the road.  The collections is full of graphics of this on the road experiences from a road service logo to a disney land paris graphic design. 
Reflections of amsterdam - amber
Amber is a social butterfly with a passion for traveling and made to be surrounded by nature. She fell in love with waves and everything related to surfing. It gives her the stokeness feeling that all surfers can relate to. She is here to tell us about her surfing journey, experience and vision.