14 February, 2019
Winter storms

As Holland is a country situated at the North Sea, we don't get real ground swell. The average depth is to low to generate surf you usually see in France. We usually need some push. This time it was a south-west 50 knots storm that pushed the brown water down the coast line. At some spots it gets blown out as F*&^* but this particular spot worked pretty well. We took Tristan Fopma with us to shoot some stuff. 

Riders: Mees Koch / Jaas Roeper / Senne Roeper / Niels Jalving

Aw22 - thewind campaign video
For our new AW22 collection we choose a concept that is also the start off point of our addiction. The Wind! Where wind starts, so starts the build up of waves.
Nasa at paris fashion week
Impressions of New Amsterdam Surf Association at Paris Fashion Week.
Ss22 - wildlife by richard sahetapy
As a brand inspired by surfing a question we are commonly asked is: “Are you not afraid of sharks?”